I’ve never been one to shy away from talking about the true cost of quality food. Whenever we’re asked about the pricing of our product we always give a full and transparent explanation of the cost of producing a premium, local product. (You can read one of my responses here.)
I won’t deny that our products are at a medium to high price point, but that’s only one side of the equation – we also need to look at what you get for that price.
To make the point, we’ve put together a comparison of our Grass Fed Beef Mince with some popular ‘cheap’ foods:
|Item||Mars Bar||Mint Slice Bites||Smith’s Salt & Vinegar Chips||Grass Fed Beef Mince|
|Price per kg||$37.70/kg||$28.50/kg||$36.70/kg||$22.99/kg|
|Ingredients||Sugar, Glucose Syrup (Sources Include Wheat), Milk Solids, Vegetable Fat, Cocoa Butter, Cocoa Mass, Barley Malt Extract, Cocoa Powder, Emulsifier (Soy Lecithin), Salt, Egg White, Natural Flavour (Vanilla Extract). Milk Chocolate contains a minimum of 25% Cocoa Solids and 22% Milk Solids. Milk Chocolate 40%, Nougat 33% and Caramel 27%., Sugar, Glucose Syrup (Sources Include Wheat), Milk Solids, Vegetable Fat, Cocoa Butter, Cocoa Mass, Barley Malt Extract, Cocoa Powder, Emulsifier (Soy Lecithin), Salt, Egg White, Natural Flavour (Vanilla Extract).||Sugar, Wheat Flour, Vegetable Oil, Cocoa Mass, Milk Solids, Cocoa Butter, Cocoa, Emulsifiers (E322 (From Soy), E476), Salt, Colour (E150c), Raising Agent (E500), Flavours. Contains Chocolate 37%.||Potatoes, Sunflower Oil, Canola Oil, Food Acids (Sodium Diacetate, Citric Acid), Lactose (Milk), Salt, Mineral Salt (Potassium Chloride), Sugar, Flavour Enhancer (621), Dextrose, Natural Flavours.||100% Australian Grass Fed Beef Mince.|
For me the two areas that stand out are the price per kilo and the ingredients. Some food for thought!