Chips

What You REALLY Get For Your Money

I’ve never been one to shy away from talking about the true cost of quality food. Whenever we’re asked about the pricing of our product we always give a full and transparent explanation of the cost of producing a premium, local product. (You can read one of my responses here.)

I won’t deny that our products are at a medium to high price point, but that’s only one side of the equation – we also need to look at what you get for that price.

To make the point, we’ve put together a comparison of our Grass Fed Beef Mince with some popular ‘cheap’ foods:

Item Mars Bar Mint Slice Bites Smith’s Salt & Vinegar Chips Grass Fed Beef Mince
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Weight 53g 170g 60g 500g
Unit Price $2.00 $4.84 $2.20 $11.50
Price per kg $37.70/kg $28.50/kg $36.70/kg $22.99/kg
Ingredients Sugar, Glucose Syrup (Sources Include Wheat), Milk Solids, Vegetable Fat, Cocoa Butter, Cocoa Mass, Barley Malt Extract, Cocoa Powder, Emulsifier (Soy Lecithin), Salt, Egg White, Natural Flavour (Vanilla Extract). Milk Chocolate contains a minimum of 25% Cocoa Solids and 22% Milk Solids. Milk Chocolate 40%, Nougat 33% and Caramel 27%., Sugar, Glucose Syrup (Sources Include Wheat), Milk Solids, Vegetable Fat, Cocoa Butter, Cocoa Mass, Barley Malt Extract, Cocoa Powder, Emulsifier (Soy Lecithin), Salt, Egg White, Natural Flavour (Vanilla Extract). Sugar, Wheat Flour, Vegetable Oil, Cocoa Mass, Milk Solids, Cocoa Butter, Cocoa, Emulsifiers (E322 (From Soy), E476), Salt, Colour (E150c), Raising Agent (E500), Flavours. Contains Chocolate 37%.  Potatoes, Sunflower Oil, Canola Oil, Food Acids (Sodium Diacetate, Citric Acid), Lactose (Milk), Salt, Mineral Salt (Potassium Chloride), Sugar, Flavour Enhancer (621), Dextrose, Natural Flavours.  100% Australian Grass Fed Beef Mince.

 

For me the two areas that stand out are the price per kilo and the ingredients. Some food for thought!


Ben Clinch

Ben Clinch has a strong background in agriculture and has experience in operations and project management. Before starting The Free Range Butcher he worked as jackaroo, camel handler, barman, security guard, handyman, and tiler. These days he manages the day to day running of The Free Range Butcher business, and you can usually find him out the front of the farmers market stall; often telling bad jokes, or offering samples to vegetarians. He’s also the go to guy for sales, corporate enquiries, events, and silly questions.

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