Author: Alison Clinch

Alison Clinch has 20 years marketing experience gained in small and medium size business. She is especially passionate about supporting local communities, communications, and brand management. In her role with The Free Range Butcher Alison is responsible for the company’s branding, promotion, advertising and website. Her experience in the kitchen and passion for good food also brings refreshing new ideas for our recipe suggestions. Initially working alongside her husband Ben at the farmers markets, Alison is more ‘behind the scenes’ now, and keeping busy with two young apprentices’ / kids, Tom and Georgia.

Guide to Beef Cuts

To get the best results, it’s important to choose the right cut for what you’re making. Hands up anyone who’s used fillet for a slow cooking casserole and ended up with mince? Or stir-fried gravy beef and still been chewing it hours later? Ok, maybe that’s an extreme example, but you get my point. Here’s...

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Food Temperature Danger Zone

With the start of summer just around the corner, we need to remember the importance of how we transport and store perishable goods, such as meat. There’s a saying in the food service industry: “Keep cold foods cold, and hot foods hot”. Bacteria thrive between 5°C and 60°C, a range of temperatures that’s...

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Shepherd’s Pie

My sister Diana made this for us recently and it reminded me how much I loved it. Serves 4 – 6. Ingredients: 500g grass fed beef mince 1 tbsp olive oil 2 onions, chopped 2 carrots, chopped 2tbsps tomato paste 400g can peeled tomatoes 1 cup beef stock 1 cup frozen peas 1kg potatoes, peeled and chopped 75g butter 1/4...

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